AMA – Get Women Riding Campaign Wins Award
The AMA, Get Women Riding Campaign wins the 2016 FIM Women in Motorcycle award.
The international jury in the second edition of the FIM Women in Motorcycling Award selected as winner the American Motorcycling Association, Get Women Riding Campaign. The award was created to encouraged a greater awareness of women in motorcycling.
The AMA Get Women Riding Campaign was created to inspire non-riding women to ride and to build the confidence of existing women riders to ride more. The campaign took full advantage of modern and social media it included the launch of the website featuring inspirational videos and stories that promote the positive benefits of motorcycling for women.
Since its relaunch, tens of thousands of individuals have visited the new website, with many more having viewed the campaign’s videos on the AMA’s Youtube channel, not to mention the thousands who have been engaged via social media.